Why we exist
What started as Heather's midlife plot twist became a movement to help her community get stronger at every stage of life. We believe strength training is more than exercise. It's the foundation for confidence, resilience, and living life without limits.

Midlife is NOT a crisis. It's a power move.
Hey there! I’m the founder of Infinite Fitness. We opened back in 2012, just a couple months before I turned 40 because, well… I needed a plot twist. Corporate America? Been there, done that, left it. I traded software sales for Gravity Training, plate weights & dumbbells and never looked back.
At the time, strength training for women wasn’t cool yet but I was already obsessed with lifting heavy things and feeling strong AF. Over the last decade, I’ve made it my mission to help women feel powerful, confident, and fully in love with their own skin inside and out.
Fast forward to now: I’m in my 50s and I’ve never been stronger. No, seriously. And here’s the deal…midlife, perimenopause, menopause… it’s all real, it’s all different, and it can be a total rollercoaster. But the one thing that makes everything better? Strength training. Full stop.
We lift heavy sh*t. We do it safely. We do it daily. We laugh a lot. We celebrate every win (yes, even showing up counts). And we don’t care how old you are or where you’re starting from. If you’re ready to feel like the strongest version of yourself, this is your invite.
Midlife is NOT a crisis. It’s a power move.
So come lift with us.
Only rule…
#DontBeADick 💁♀️🩵
Studio history
2012
Doors open.
Heather signs the lease on Suite D, 4330 Morena Blvd, a couple months before turning 40. She'd left a software sales career for plate weights and dumbbells. Two GRAVITY machines on day one — back when strength training for women wasn't cool yet.
Today
Still going.
Eleven spots per class. Fifty minutes. Pilates, Strength, and the GRAVITY® system. One rule still: #DontBeADick.
Years open
Trainers
Per class
4330 Morena Blvd, Suite D
San Diego, CA 92117
Your first class is $20. No commitment. Just one rule: #DontBeADick.
Book your $20 intro